Wire, a digital marketing agency, proudly created an OVC for Fresh LP Gas, highlighting its robust distribution network by filming in Umanathpur, a remarkable village in Mymensingh with only two residents. The project showcased Fresh LP Gas’s ability to reach even the most remote areas of Bangladesh. The success of this ambitious endeavor was made possible by the dedicated efforts of the entire Wire team.
The primary goal of this campaign was to demonstrate the robust distribution network of Fresh LP Gas. Even in an incredibly remote and sparsely populated area like Umanathpur, the brand ensures seamless access to its products. This narrative reinforced the company’s promise of delivering energy solutions to every household in Bangladesh, no matter how challenging the location.
The project was a collective effort led by Wire’s dedicated team:
- Planning and Oversight: CEO Sabbir Islam ensured smooth execution and alignment with the client’s objectives throughout the process.
- Creative Direction: CCO Saad Ahmed shaped the vision, emphasizing the unique beauty and significance of Umanathpur.
- Logistics: Fahim Hossain Dhrubo managed the travel and setup, ensuring the team was well-equipped to handle the challenges of shooting in such a remote area.
- On-Set Execution:
- Creative Supervisor Hridoy Sarker directed the shoot, capturing the serene sunrise, rural charm, and the heartfelt story of the village’s two residents.
- Art Director Nabila Rahman designed the aesthetics to ensure visually compelling scenes that reflected Fresh LP Gas’s identity.
- Motion and CGI Lead Akib Jonayed enhanced the technical quality and added creative touches during post-production.
- Strategy Lead Afra Saiyara ensured the script and visuals effectively conveyed Fresh LP Gas’s brand message.
- Account Lead Zubayer Ridom coordinated with the client in real-time, ensuring expectations were met and adjustments were made promptly.
- Production Day: Starting at dawn, the team successfully captured the essence of rural life. After filming, they shared a heartfelt moment by gifting the village couple and celebrating their hard work.
The OVC, titled উমানাথপুর এর গল্প, received overwhelming appreciation from both the client and the audience, achieving impressive metrics:
- 3.4 million views
- 3.5K reactions
- 285 shares (and counting).
The campaign beautifully and effectively demonstrated Fresh LP Gas’s ability to reach every corner of Bangladesh, leaving an impact and reinforcing its brand promise. After gifting the couple and taking a group photo, Team Wire celebrated the successful completion of a long but rewarding day. Their collective hard work and meticulous post-production efforts culminated in an OVC that resonated widely, gaining the positive attention it truly deserves.