Mizuki, a prominent brand known for its strong connection to Bangladeshi traditions, launched the পিঠাপুলির গল্প campaign to celebrate the country’s rich culinary heritage and foster greater engagement with its audience. Designed as a Facebook-exclusive initiative, the campaign showcased Mizuki’s dedication to cultural appreciation and community connection while enhancing brand recognition.
Reason/Pain Point/Thoughts Behind the Campaign
The primary goal of পিঠাপুলির গল্প was to build more substantial brand recognition and awareness by tapping into the nostalgia and joy associated with traditional Bangladeshi pithas (cakes). The campaign resonated deeply with audiences, allowing them to engage with the brand through storytelling and creative expression.
Execution
The campaign’s execution was meticulously planned and implemented in phases:
- Campaign Proposal: The idea for পিঠাপুলির গল্প was pitched to Mizuki, and once approval was received, the creative and mnemonic were developed.
- Launch and Rules Announcement: On December 8th, the campaign officially launched with a creative post outlining the campaign rules and regulations. This marked the start of a highly engaging initiative.
- Overwhelming Response and Extension: Due to the enthusiastic response from participants, the campaign duration was extended by three days, moving the original end date from December 22nd to December 25th. A new creative reflecting this extension was shared with the audience.
- Reminder Post: On December 23rd, a reminder post encouraged users to participate if they hadn’t already, ensuring that no one missed out on the opportunity.
- Campaign Conclusion: On December 25th, the campaign ended with a closing creative that thanked participants for their enthusiasm. Plans for a future post announcing the winners were also confirmed.
Results
The পিঠাপুলির গল্প campaign was a resounding success:
- Audience Reception:
- 600 comments on Facebook
- 2.11K likes
- 185 shares
- Business Impact:
The campaign significantly boosted Mizuki’s brand recognition and awareness, as evidenced by the increased engagement on the official page. This success laid the groundwork for continued customer interaction and loyalty. - Customer Feedback:
Customer testimonials are anticipated once prizes are distributed, further amplifying the campaign’s positive impact.
Platforms Used
The campaign was hosted exclusively on Facebook, leveraging its broad reach and user-friendly engagement features to connect with Mizuki’s audience.
Additional Insights
The campaign ran smoothly without any challenges, reflecting the careful planning and efficient execution by the team.
Conclusion
The পিঠাপুলির গল্প campaign successfully combined tradition and modern marketing, creating an impactful initiative that resonated with audiences and elevated Mizuki’s brand presence. By celebrating the cherished cultural heritage of pithapuli, Mizuki strengthened its bond with its community, leaving a lasting impression and setting a benchmark for future campaigns.
