About The Campaign –

To commemorate the 17th anniversary of ACI Motors, we launched a comprehensive campaign to highlight the brand’s remarkable success, customer-centric journey, excellence in service, and the strong, family-like relationship it has nurtured with its customers over the years.

Objective

The campaign aimed to:

  • Create awareness and generate buzz around ACI Motors’ 17-year journey.
  • Enhance brand awareness and value.
  • Reinforce its commitment to exceptional customer satisfaction.
  • Strengthen its positioning as a trusted, customer-focused brand for the future.

Campaign Modality

The campaign was executed across multiple channels and included diverse touchpoints to ensure maximum impact and engagement:

  1. Social Media Platforms (Facebook, LinkedIn, Instagram):
    • Designed a profile picture with the mnemonic “17 Years of Customer-Centric Journey.”
    • Created a customized cover photo and LinkedIn cover to reflect the celebratory spirit.
  2. Photo Frame with Mnemonic:
    • Developed a special photo frame with the 17-year mnemonic, encouraging customers and employees to update their profile pictures on social media, showing their support and connection to ACI Motors’ milestone journey.
  3. User-Generated Content (UGC) Engagement:
    • Encouraged customers to join the celebration by sharing their warm wishes and heartfelt messages, fostering a sense of belonging and active participation in the ACI Motors community.
  4. Motion Video for Winner Announcement:
    • Created an engaging motion video to highlight the UGC contributors and thank them for being an integral part of the journey. This initiative appreciated customer involvement while amplifying the celebratory tone.
  5. Interactive Content:
    • Published static and dynamic content to engage users, share stories of ACI Motors’ success, and reinforce its commitment to quality service and strong relationships.
  6. Amplification of Brand Values:
    • Highlighted ACI Motors’ values of trust, customer focus, and excellence through consistent messaging across all campaign elements.

Outcome

Through a strategic mix of static visuals, interactive posts, a photo frame initiative, and video content across multiple platforms, ACI Motors celebrated its legacy while further strengthening its bond with customers and reinforcing its commitment to excellence in the years to come.


Facebook Insight Results (Organic)  –

Cover Photo – Reacts 584      Comments – 339      Share – 63

Campaign Engagement Post – Reacts 708      Comments – 720 Share – 312

Reacts – 150      Comments – 42      Views – 7.2k