The Concept
For Uber Intercity, we created a Digital Billboard campaign built around a simple everyday contrast: travelling with Uber Intercity vs. travelling without it.
The campaign portrayed a weekend family trip through two different experiences. With Uber Intercity, the family could travel together comfortably and conveniently from the start of their journey. Without it, the experience meant standing in long queues for bus tickets, dealing with heat and crowds, and managing an uncomfortable bus journey—especially with children.
By highlighting this relatable contrast, the campaign positioned Uber Intercity as the easier, more comfortable choice for family getaways.
Placement
Location: Bidisha Super Market, Gulshan 2 Circle
Date: 19 May 2026
Format: Digital Billboard
