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Digital Marketing

CHOMOK CAMPAIGN “বিশ্বকাপের চমক”

The “বিশ্বকাপের চমক” campaign was strategically designed for Chomok, Chittagong to harness the excitement surrounding cricket, using a combination of online and offline channels to enhance brand engagement. This initiative aimed not only to promote products but also to deepen customer interaction and foster community involvement, ultimately creating a holistic marketing approach.

Campaign Timeline: October 4 – November 20, 2023

In a competitive market, Chomok faced the challenge of limited customer engagement and awareness, especially in the context of cricket, which is a beloved sport in our target demographic. The goal was to capture the enthusiasm of cricket fans while reinforcing brand loyalty and community connection. The need for a campaign that could stimulate interaction and enthusiasm around our brand, especially during a major sporting event, was essential to establish relevance in the minds of consumers.

The campaign focused on two primary strategies: an online prediction contest and various offline challenges designed to engage our audience actively.

  1. Online – Prediction Contest
    • Overview: This contest served as a significant tool for increasing engagement and generating buzz around the brand.
    • Engagement Strategy: Creative posts highlighted our product offerings, encouraging users to participate by making predictions for cricket matches. This led to higher interaction rates and motivated users to share their experiences, broadening our reach.
    • Data Insights: Engagement metrics were tracked to identify peak interaction times and user preferences. This data allowed for real-time adjustments to the content strategy. Announcing winners after every four prediction posts maintained suspense and encouraged continuous interaction.
  2. Offline – “বিশ্বকাপের চমক” Challenge
    • Overview: The offline challenge aimed to boost brand loyalty and community engagement through two main activities.
    • Exclusive Bangladesh Jersey Giveaway: An attractive giveaway of Bangladesh jerseys was initiated to capture attention and enhance participation.
    • Bat-Ball Game at East Delta University: This event engaged students and created a vibrant atmosphere, strengthening brand recall. Collaboration with content creator The Brownish Bro attracted an additional audience, positioning the event as a highlight of campus life.
      • Marketing Insight: Teasers leading up to the event successfully built anticipation, ensuring a strong turnout. By engaging participants in a competitive and fun environment, we positioned our brand as approachable and community-oriented.
    • Question and Answer Game at Shopping Mall: Conducting a Q&A game in a popular shopping mall allowed us to connect with a diverse audience, amplifying brand exposure. Involvement from content creator Shihab the Chittagong added authenticity, boosting participation.
      • Marketing Insight: This interactive format entertained participants while offering valuable insights into consumer trends and preferences, which informed our future marketing strategies.

The campaign yielded impressive results, showcasing a significant impact on our brand engagement:

  • Reach: 472.1k, representing a 62% increase.
  • Content Interactions: 17.8k, reflecting a 14% increase.

Through this multifaceted approach, we anticipated increased brand visibility, stronger customer engagement, and enhanced community involvement. By capturing the excitement around cricket, we aimed to establish a lasting connection with our target audience, setting the stage for future marketing initiatives.

The “বিশ্বকাপের চমক” campaign exemplifies a comprehensive marketing strategy that effectively blends online engagement with offline experiences. By harnessing the power of social media and live events, we successfully increased brand visibility, fostered community engagement, and created lasting connections with our audience. This campaign promoted our products while also providing valuable data insights that will shape our future strategies. The blend of excitement, community involvement, and brand promotion positioned us as a key player in the market, ready to capitalize on the passion surrounding cricket.

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