WIRE partnered with HeirGlass & Railings, a GTA-based glass and railing company, to build a fullfunnel digital marketing foundation focused on sustainable growth. We began by repairing the client’s analytics and conversion tracking, ensuring every genuine lead was accurately measured before scaling media investment. We then consolidated Google Search campaigns across all GTA service locations into a single campaign with 1,600+ targeted keywords, generating 126 qualified conversions while reducing average CPC from $4.52 to $0.92 through continuous optimisation. In parallel, WIRE rebuilt the company’s SEO through technical fixes, on-page optimisation, Google Business Profile enhancements, and backlink acquisition, resulting in an average of 20 organic leads per month and stronger long-term visibility. Meta Lead Ads further diversified lead generation, while underperforming channels were strategically paused and refined, reflecting WIRE’s disciplined, data-driven approach to scalable business growth.
