The restaurant had waning sales and the owners were worried, we decided to make an effort to increase the sales and realized first, that we need awareness. We have a beautiful place and great food but not a lot of people know about it. So we made a video (The one that’s featured here).
We realized that 82% of our target segment was using Facebook and Instagram so we used these two platforms as our main platforms for promotion and used strategic media buying to promote that video as a mother campaign followed up by food posts and interior posts. The video became one of the most popular videos in Dhaka for a week and garnered over 550k Views to date along with around 10k engagements and 150+ shares.
Consistently and strongly, we started pushing our brand messages and our products to our target audience through our two main platforms Facebook and Instagram. Through these efforts, we were able to increase sales by 323% within the first two months and during festive seasons, we make sure to promote the video along with photos of the interior and food as much as possible which allows us to enjoy 400% more sales on average compared to regular times.
