Unique kitchen is an electronics retailer brand in Dhaka with 3 showrooms located in Dhaka.

The brand came to us with the need to increase their online visibility and give stronger efforts towards branding. We analyzed their audience based on their product segments and did their market segmentation based on that. Following that, we conducted intensive market research and built a brand identity that aligns with the entire spectrum of their target audience.

We set brand type faces and brand tones based on market segments and based our communications on those. Our brand identity building strategy was also based on that.