IFAD Autos PLC, a leading commercial vehicle company in Bangladesh and the partner of Ashok Leyland, launched Favorite World Cup Moment during the FIFA World Cup 2026 to connect the brand with the excitement, emotion, and togetherness surrounding football.
Reason / Thought Behind the Campaign
The FIFA World Cup brings people together through shared moments of excitement, celebration, and passion for the game. We saw an opportunity to leverage this peak football engagement and create a UGC-driven campaign where fans could share their own favourite World Cup moments with friends and family while engaging with IFAD Autos.
Execution
Participants were invited to share a photo or short video of their favourite World Cup moment with friends or family in the campaign post’s comment section. To encourage wider participation and organic reach, they were asked to:
- Tag 5 friends in their submission
- Share their entry publicly on their Facebook timeline
- Tag the IFAD Autos PLC Facebook page
- Use #IFADWorldCup #IFADGoalMania #IFADAutos #AshokLeyland
- Drive likes, comments, and shares on their entries
To maintain engagement throughout the tournament, 7 winners were selected every week and rewarded with special gifts from IFAD Autos.
Results
The campaign generated strong audience participation and sustained organic engagement throughout the World Cup period.
- 4.95K+ Likes
- 5.45K+ Comments
- 1.12K+ Shares
The high volume of comments reflected strong participation and user-generated content, while the shares helped extend the campaign’s visibility beyond the brand’s existing audience.
Timeline
FIFA World Cup 2026
The campaign was strategically launched during the FIFA World Cup 2026, when football-related content naturally attracts high audience attention and engagement. By tapping into the tournament’s excitement and encouraging fans to share their personal football moments, the campaign successfully created a strong connection between IFAD Autos and the football-loving community. 
