Following the success of “উমানাথপুর এর গল্প (The Story of Umanathpur),” Fresh LP Gas introduced “Fueling Bangladesh 1.0”—a campaign built around the real stories of people across Bangladesh who rely on Fresh LP to power their everyday lives, businesses, and ambitions.
At the heart of the campaign were four short OVCs, each featuring a different livelihood and location. Together, the stories demonstrated how Fresh LP goes beyond being a source of cooking fuel to become a dependable partner in productivity, entrepreneurship, and progress.
Campaign Objective
The objective of Fueling Bangladesh 1.0 was to position Fresh LP as an energy partner that contributes to the growth of people and businesses across the country.
From a seaside food business in Cox’s Bazar to a home-based cloud kitchen in Dhaka, the campaign highlighted how dependable access to LPG can help businesses operate efficiently, serve customers consistently, and create better working environments.
Through these authentic stories, Fresh LP reinforced its commitment to fueling progress in every corner of Bangladesh.
The Stories
Fish Fry — Cox’s Bazar
Set against the vibrant backdrop of Cox’s Bazar, the OVC featured a seaside fish fry business where Fresh LP Cylinders help the owner prepare and serve freshly cooked food efficiently. The story showcased the reliability of Fresh LP in a fast-paced commercial environment.
Link: https://www.facebook.com/freshlpgasbd/videos/605940848843206/
Shaat Ronger Cha — Srimangal
Filmed in Srimangal, this story featured the iconic Shaat Ronger Cha experience. The OVC demonstrated how Fresh LP supports the tea stall’s everyday operations, helping the business consistently serve one of the region’s most recognisable attractions.
Link: https://www.facebook.com/freshlpgasbd/videos/1817529332375071/
Cloud Kitchen — Dhaka
The third story followed Zara Rahman, an entrepreneur running a home-based online food business in Dhaka. The OVC portrayed Fresh LP as an important part of her kitchen operations, enabling her to cook efficiently while continuing to grow her business.
Link: https://www.facebook.com/freshlpgasbd/videos/445963461816942/
Food Cart — Dhaka
Featuring a mother-daughter duo operating a street food cart, this OVC highlighted entrepreneurship at a more grassroots level. Fresh LP helped support their daily food preparation with a convenient and dependable energy solution.
Link: https://www.facebook.com/freshlpgasbd/videos/979300370333764/
Extending the Campaign Beyond the OVCs
To create a stronger and more sustained campaign impact, Fueling Bangladesh 1.0 was developed beyond the four hero films.
A continuous stream of static and motion content was created around the campaign platform, keeping the core message relevant across Fresh LP’s digital channels and allowing the stories of entrepreneurship, livelihood, and progress to reach a wider audience.
The campaign was further extended through three podcast episodes, creating a longer-form storytelling format and adding another layer of engagement to the Fueling Bangladesh platform.
Together, the OVCs, reels, static and motion content, and podcasts transformed Fueling Bangladesh from a series of films into an integrated digital campaign ecosystem.
Campaign Impact
The campaign generated significant reach, engagement, and video consumption across Fresh LP’s digital platforms:
- 17M+ OVC Views
- 21K+ OVC Reactions
- 61.6M+ Reel Views
- 100K+ Reel Reactions
- 15M+ Podcast Views
- 66.3M+ Total Campaign Reach
- 94M+ Total Campaign Views
With Fueling Bangladesh 1.0, Fresh LP successfully brought forward the stories of everyday Bangladeshis who are building businesses, serving communities, and pursuing their ambitions.
By connecting the brand with authentic stories of livelihood and progress, the campaign strengthened Fresh LP’s position as more than an LPG provider—it established the brand as a trusted energy partner fueling Bangladesh forward.
