Digital Marketing

The digital marketing era is by no means new. The new is in the techniques. We all seek recognition and value through our identity or brand or company, which is…

Let's take on proper monitoring maintained for businesses to create digital marketing campaigns effectively. Tracking these metrics is crucial in understanding what works best and optimizing performance to ensure maximum…

In today's fast-paced digital world, generic marketing messages overwhelm the customers. People want to relate only to those brands that speak directly to them and solve their unique problems amidst…

Social media, including input from use databases and influencer marketing, is essential in today's marketing landscape. We often discussed what is known as a retailer's marketing channel: social media. We…

Content marketing has undergone massive modifications. What started as a way to rank on search engines has evolved into a multifaceted process that idolizes building trust, driving long-term business growth,…

In an era where possibly every media source is propagating some advertisement, where every influencer is promoting a product, you need to ensure that your ad relates to your audience.…

Hello guys, this is the making it easier series for brand practitioners, advertisers, brand enthusiasts, marketing students, and professionals; here, I try to summarize the tad-bit-more complex marketing concepts in…

What comes to mind when we think about Social Media Marketing? Other than them asking us this question, we think about being informed, entertained, and getting opportunities. Among these options,…

I would like to start off this article by saying that I personally believe that ATL is on the verge of death and digital is the inevitable future, I know…

Understanding Search Engine Optimization Let's begin by learning about search engine optimization (SEO), a strategic plan for creating, optimizing, planning, and promoting content. Its visibility in search engine results attracts…

A few months back, I asked a famous director in the Bangladeshi advertising industry for his two cents on long-form video content, and his answer was not only surprising, but…

In today's digital age, businesses are constantly seeking innovative ways to engage consumers and stand out in the crowded marketplace. Augmented Reality (AR) is emerging as a transformative tool in…

Intro In the constantly changing digital landscape of today, businesses looking to improve their online presence have found that incorporating Search Engine Optimization (SEO) into social media marketing is an…

The world of marketing has changed dramatically in the digital age, opening doors for new approaches and avenues for grabbing customers' interest. Among the many different tactics used, social media…