Hakka Dhaka serves delectable Chinese and Cantonese cuisines at the heart of Dhaka. We researched the brand’s targeted audience and worked with the brand team to launch one of the most successful and engaging contests. The Inktober challenge, where a subject is provided for each day over the whole month of October, is an annual event that attracts artists from all over the world. Keeping pace with the famous Inktober art challenge, we tailored our own, which was a significant success with great engagement from the audience. Artists were called for original artworks to win 4000 Tk worth of food. There were 826 art submissions in total. Following our guidance, the brand displayed the winner’s artwork in all outlets with the artist’s credit. By recognizing the talent of regional artists through this contest, we helped the brand increase its visibility and user engagement.