Bike accidents are almost endemic in Bangladesh! Research by the Bangladesh University of Engineering and Technology (BUET) says that against every 10,000 motorcycles in the country, 28.4 persons die in accidents yearly. Almost 40 percent of them are aged between 24 and 30 years. In total, 2,078 motorcycle accidents occurred across the country in 2021. 2,214 people died in them, accounting for 35 percent of road-accident deaths. And, almost 39 percent of all the road accidents of 2021 were motorcycle accidents.

This death rate in motorcycle accidents is the highest in the world, whereas Bangladesh ranks last in connection to per capita motorcycle users. Research says the number of registered motorcycles has multiplied by 48 times in 49 years since the country’s liberation.

Thus, with our client ACI Motors, we launched a campaign for their biker community platform, “Yamaha Racers Club.” Through the use of 2D comics, which is a media that everyone in Bangladesh grows up reading, we created a professional campaign called ‘Your Awareness, Our Safety (আপনার সচেতনতাই, আমার নিরাপত্তা).’

For this campaign, we researched all causes, types, and kinds of accidents that bikers fell into in Bangladesh and made scenes that address each scenario using subcontinental comic styled 2D statics. The campaign was a great success.

  • 396,444 Total Reach (Which is 300% higher than average)
  • 12,751 Organic Reach (Which is 100% higher than average)
  • 35,587 Engagements
  • 462,777 Total Reach (Which is 400% higher than average)
  • 44,126 Organic Reach (Which is 735% higher than average)
  • 34,858 Engagements
  • 436,144 Total Reach (Which is 400% higher than average)
  • 13,048 Organic Reach (Which is 106% higher than average)
  • 42,182 Engagements
  • 582,900 Total Reach (Which is 516% higher than average)
  • 62,820 Organic Reach (Which is almost 1000% higher than average)
  • 48,276 Engagements
  • 381,843 Total Reach (Which is 316% higher than average)
  •  56,242 Organic Reach (Which is almost 916% higher than average)
  •  38,661 Engagements